Digital Promo Network

There are over 145,000 convenience stores in the United States, generating over $500 billion in product sales. Imagine your product seen by your audience when and where you want them to see it.
Over 70% of convenience store purchases are impulsive.

By advertising on DPN’s in-store digital signage network you’ll have the ability to:

Customize advertising and promotions with a flexible system that’s
easily updated

Shift the focus of in-store advertising and promotions with a
“flip of a switch” based on seasonality, time of day, inventory,
store location, etc.

Reach consumers at the right time and at efficient costs

Target the “out-of-home” mobile consumer through new product
launches, promotions, and brand awareness.

Engage consumers at point-of-purchase with ease.

Reach millions of convenience store consumers on a daily basis

Measurable advertising impact

Proximity to purchase decisions

Guaranteed relevance to advertised products

Ability to target niche markets

Customized in-store local sales and marketing programs

Brand-building and brand extension

Customized messages

Captive audience reach at point-of-decision

The c-store is no longer considered just a place to fuel up. Many have reinvented themselves into mini restaurants and shopping centers, offering a quick fix for lunch or that much needed cup of coffee for your morning commute.

The c-store industry has grown and evolved dramatically in the last few years. Foodservice options and newly renovated, cleaner store environments invite the more all-around family friendly atmosphere.

In-store digital signage is one of the fastest growing segments of the media industry. It capitalizes on the convergence of technology and changes in consumer behavior. In turn, driving highly relevant, location based advertising that delivers measureable results.

This industry is expected to grow from nearly $1.1 billion today to approximately $3.5 billion in the next 3 years. Major retailers and industry pioneers, such as Wal-Mart, have made significant investments to deploy digital signage networks that deliver results.