C-Store

In-store video advertising provides return on investment to strategic, product development, communication and relationship building initiatives.

Video displays boost shopper attention to point-of-purchase advertising and improve shoppers’ perception of the store, the employees, and the value of advertised products. Shoppers like savings and entertaining content - and they remember it.

Shoppers buy more of the advertised products.

The Industry

The c-store industry is highly fragmented with over 65% of stores owned and operated by small independent companies. There are approximately 145,000 c-stores in the US generating over $500 billion in sales.

Over 70% of purchases in c-stores are impulse buys, which positions DPN’s in-store digital signage program to take advantage of digital point-of-purchase advertising.

Retailer Benefits

Research has shown an increase in sales lift up to 200% with the usage of Digital Signage!*

Captive and quick recognition of brands and ability to impact the
consumer’s buying decisions
Just-in-time marketing implementation
Improved store appeal and appearance
Reduced perceived wait times
Large amounts of content can be placed in locations where space
is premium (i.e. ice coolers, cash registers, etc.)
Provides a cost-effective, captivating alternative to traditional
point-of-purchase advertising

*Source: POPAI C-Store Study 12/2002